Share This Article The Video Game LogosIf you have ever played video games like Ghost of Tsushima or watched the show Shogun, you have definitely seen them. Those striking, minimalist circular logos painted on the flags and armor of samurai warriors. Those are called “Kamon” (Family Crests). Japan’s Ancient BrandingLong before modern corporate logos existed, Japanese families used Kamon to identify themselves on the battlefield. But they weren’t just for samurai. Over centuries, almost every single family in Japan—including farmers and merchants—adopted their own Kamon. There are over 20,000 different designs! Inspired by NatureUnlike European family crests (which often feature … Continue reading What Is the Secret Logo on the Samurai’s Armor? (The “Kamon” Culture)