Why Do Shop Staff Scream at Me When I Walk In?

Many tourists feel awkward and wonder, “Should I say hello back?” The answer is No. You don’t need to shout back. In fact, if you yell “Hello!”, they might be confused. A simple nod or a small smile is enough. Just ignore the volume and hold up your fingers to indicate how many people are in your group.

The volume depends on the shop. In a quiet luxury boutique, they will whisper it elegantly. In a fish market or a cheap bar, they will roar it like a battle cry. The louder the shout, the more “energetic” and “fresh” the shop claims to be. Enjoy the noise—it’s the sound of Japan!