YUZU – Japan’s Citrus Star Taking Over Global Cuisine

Yuzu is a small, highly aromatic citrus fruit native to East Asia, and it has been treasured in Japan for centuries. In modern times, it remains deeply rooted in Japan’s food culture and traditional customs. The fruit is roughly the size of a small grapefruit, with a rough, bumpy skin. As it ripens, its skin turns a vibrant yellow, releasing a powerful fragrance that can fill an entire room with just a single piece. The flavor of yuzu is uniquely complex, blending the sharp acidity of lemon, the gentle sweetness of mandarin orange, and a slight bitterness reminiscent of grapefruit.…

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Trip 2 JAPAN | Beyond Sightseeing: Exploring Japan Through Food, Culure, and Unique Experiences

With the continued trend of a weak yen, the number of visitors to Japan has been steadily increasing. In 2024, the number of inbound tourists reached 36.86 million, setting a new all-time annual record. Notably, the United States ranked 4th in the number of visitors by country. Japan’s rich cultural heritage, exquisite cuisine, and breathtaking seasonal landscapes continue to captivate travelers from around the world. At the same time, travel styles are becoming increasingly diverse. In the past, many tourists focused on experiencing Japan’s history by visiting famous temples and strolling through old townscapes. However, today’s travelers have a wider…

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OMOTENASHI: “Japanese New Year Decorations and Their Origins”

Japanese New Year Decorations and Their Origins In Japan, New Year’s Day (January 1st) is the most important holiday of the year. Similar to Thanksgiving in the United States, families gather to celebrate the start of a new year. As part of these celebrations, special seasonal decorations are prepared. These include shimenawa (sacred ropes made of braided straw), kadomatsu (decorations made of pine and bamboo), and kagami mochi (decorative rice cakes). Each of these has a significant meaning and role, but in this article, we will focus on shimenawa. In Japan, many people follow Shinto (one of Japan’s two main…

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