Trip 2 JAPAN | Beyond Sightseeing: Exploring Japan Through Food, Culure, and Unique Experiences

With the continued trend of a weak yen, the number of visitors to Japan has been steadily increasing. In 2024, the number of inbound tourists reached 36.86 million, setting a new all-time annual record. Notably, the United States ranked 4th in the number of visitors by country. Japan’s rich cultural heritage, exquisite cuisine, and breathtaking seasonal landscapes continue to captivate travelers from around the world. At the same time, travel styles are becoming increasingly diverse. In the past, many tourists focused on experiencing Japan’s history by visiting famous temples and strolling through old townscapes. However, today’s travelers have a wider…

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