With the continued trend of a weak yen, the number of visitors to Japan has been steadily increasing. In 2024, the number of inbound tourists reached 36.86 million, setting a new all-time annual record. Notably, the United States ranked 4th in the number of visitors by country.
Japan’s rich cultural heritage, exquisite cuisine, and breathtaking seasonal landscapes continue to captivate travelers from around the world.
At the same time, travel styles are becoming increasingly diverse. In the past, many tourists focused on experiencing Japan’s history by visiting famous temples and strolling through old townscapes. However, today’s travelers have a wider range of interests. Some explore locations featured in anime and manga, while others embrace AI-powered travel recommendations for unique adventures. There is also a growing trend of free-spirited travel, such as cycling as far as one can go. Solo travel is on the rise as well, with individual travelers making up approximately 20% of visitors in 2021.
One of the most popular reasons to visit Japan is undoubtedly food. While Japanese cuisine is available worldwide, many travelers seek the authentic experience. From sushi, tempura, and wagyu beef to standing soba shops and tiny five-seat izakayas, where conversations with the owner — often in broken English — become a cherished memory. For those with a sweet tooth, visiting a confectionery factory to taste freshly made sweets and bring home unique treats is a delightful experience.
While shopping for souvenirs and luxury brands remains a major draw, experience- based tourism is gaining popularity. Popular activities include:
- Climbing Mount Fuji
- Renting a kimono for a stroll through historic districts
- Learning to make Wagashi traditional Japanese sweets
- Participating in tea ceremonies or watching traditional performing arts like Noh and Kabuki
- Staying at luxury ryokan inns and enjoying hot spring tours
- Taking part in traditional festivals
- Viewing cherry blossoms or exploring Japan’s national parks
- Visiting artisan workshops to observe traditional craftsmanship
- Cooking class (soba noodles, sushi, bento, etc.)
Japan’s appeal extends far beyond its famous landmarks, offering visitors countless ways to immerse themselves in its culture, history, and local experiences.
Prepare Ahead to Avoid Hassles and Make the Most of Your Stay!
Here’s a list of common inconveniences faced by inbound tourists in Japan and their solutions:
1. Language Barrier
Difficulty communicating in Japanese, especially in rural areas.
Solution: Use translation apps like Google Translate or DeepL.
2. Complex Public Transportation System
Understanding train and bus routes can be overwhelming.
Solution: Use apps like Google Maps, Japan Transit Planner, or Hyperdia for navigation. Simply type “OO station to OO station” into Google, and it will provide a suggested train schedule, fare, and the platform you need. Also, get an IC card (Suica/Pasmo) for convenient travel.
3. Limited Free Wi-Fi
Free Wi-Fi isn’t always available in public places.
Solution: Rent a portable Wi-Fi or get a SIM card at the airport. Some convenience stores and cafés offer free Wi-Fi.
4. Cash-Only Stores and Restaurants
Some places don’t accept credit cards.
Solution: Withdraw cash at ATMs in convenience stores (7-Eleven, FamilyMart, Lawson), which accept international cards.
5. Trash Disposal Issues
Few public trash cans make it hard to throw away garbage.
Solution: Carry a small bag for trash and dispose of it at your hotel or convenience stores. You will likely enjoy trying different foods and drinks while walking around, so having a small bag can be very convenient. In Japan, drinking alcohol in public places is also allowed.
6. Restaurant Etiquette
Unfamiliarity with customs such as ordering, paying, and removing shoes in certain establishments.
Solution: Learn basic dining etiquette, check menus outside restaurants, and use touchscreen ordering systems in chain restaurants. No tipping required.
7. Overcrowded Tourist Spots
Popular sites can be extremely crowded, especially in peak seasons.
Solution: Visit early in the morning, explore lesser-known spots, or travel during off-peak seasons.
Visit Osaka, Experience the Future
April 13 (Sun) ~ October 13 (Mon): 184 days At Yumeshima Island, Osaka City
Osaka—a vibrant city known for its delicious food, friendly people, and rich history—is about to host a truly global celebration. In 2025, you won’t just visit Osaka; you’ll experience the world!
Get ready for a once-in-a-lifetime event! Expo 2025 Osaka, Kansai, Japan will take place from April 13 to October 13, 2025, bringing together countries, companies, and innovators to showcase cutting-edge technology, culture, and ideas for a better future.
What is the World Expo?
The World Expo is a global event where people, technology, and ideas from around the world unite to tackle global challenges and shape the future. It serves as a platform for unveiling groundbreaking innovations that enhance our daily lives.
Innovations Introduced at past Expos:
- 1853 New York Expo – The elevator
- 1876 Philadelphia Expo – The telephone
- 1970 Osaka Expo – Family restaurants, wireless telephones, electric vehicles, moving walkways
- 2005 Aichi Expo – IC chip entry tickets, AEDs, dry mist cooling systems
Expo 2025 Osaka: “Designing Future Society for Our Lives”
Under the theme “Designing Future Society for Our Lives,” Expo 2025 will explore how we can build a sustainable, inclusive, and innovative future through technology, culture, and global collaboration.
With over 150 participating countries and organizations, visitors will have the unique opportunity to discover cutting-edge innovations, including AI, robotics, and space exploration. The event will also showcase sustainable solutions such as green energy and smart cities, paving the way for a more eco-friendly future.
Attendees can immerse themselves in diverse cultural experiences, enjoying art, music, and cuisine from around the world. More than just an exhibition, Expo 2025 Osaka offers a glimpse into the future of humanity, where innovation and collaboration shape a better world for all.
Visitors to Osaka will have the chance to witness the future unfold!
Virtual Expo – The Expo of the Future, Accessible from Anywhere
Even if you can’t physically visit the Expo venue, the Virtual Expo will allow you to participate from anywhere in the world. Overcoming the limitations of time and location, you can enjoy a new experience that merges the real and digital worlds.
*Smartphones (iOS/Android), PC (Windows/Mac), VR Goggles (MetaQuest2,3) will be supported
What is the Virtual Expo?
- Participate as an avatar and freely explore the venue, recreated in 3D CGI.
- Real-life pavilions and event facilities will be replicated, offering unique virtual exhibits and experiences.
- Engage with people from around the world and reflect on the future society together.
EXPO Co-Creation Project “EXPO COMMONS”
Before the Expo opens, you can participate in various projects aimed at co-creating the future through EXPO COMMONS. Use the Expo as an opportunity to share new ideas with people around the world and expand the circle of co-creation.
Virtual Expo “Flying Yumeshima”
At the Virtual Expo venue “Flying Yumeshima” for the Osaka-Kansai Expo, visitors will become avatars and explore recreated pavilions and events. Enjoy unique content and special experiences only possible in the virtual world while immersing yourself in the Expo’s six-month-long journey.
The Virtual Expo app is scheduled for release in April 2025.
Ticket Information
One-Day Ticket (one entry allowed at any time during the Expo period)
| Adult 18 y/o+ | Junior 12~17 y/o | Child 4~11 y/o | Baby 0~3 y/o |
| JPY 7,500 | JPY 4,200 | JPY 1,800 | FREE* |
*Children aged 3 and under are admitted free of charge, but you can obtain a “Free Ticket for 0-3 Year Olds” to allow them to enter pavilions or events that require seating.
Adult 18 y/o+
| Weekday Ticket | JPY 6,000 | One entry on weekdays during the Expo |
| Night Ticket | JPY 3,700 | One entry after 5:00 PM during the Expo |
| Summer Pass | JPY 12,000 | Multiple entries allowed from 19th Jul. to 31st Aug., 2025, everyday |
| Season Pass | JPY 30,000 | Multiple entries allowed at any time during the Expo period |
Website: https://www.expo2025.or.jp/en
