[Japanese Interviews: Life in LA] Dan Sawada : “I Take Pride in What I Build — Loving the Product Is What Kept Me Going”

“It all started with coming here to chase my dream of forming a band with Americans, touring the world, and becoming a rock star.” Atsushi Nakagawa founded AMAZAKE CO. in Los Angeles in April 2019. He is the creator of the “Amazake Latte,” which has gained popularity at Farmers Markets in Torrance and Hollywood. How did his dream evolve? We took a closer look at his life.

View More [Japanese Interviews: Life in LA] Dan Sawada : “I Take Pride in What I Build — Loving the Product Is What Kept Me Going”

Need a Best Man? Just Rent One! (Japan’s Fake Friend Industry)

The Pressure of Perfection In the United States, weddings are usually relaxed celebrations where you invite whoever is closest to you, regardless of the numbers. But in Japan, societal appearances (called “Seken-tei”) are incredibly important. A Japanese wedding is often highly structured, and there is an unspoken rule that the number of guests on the bride’s side should perfectly match the groom’s side. But what happens if the groom has 50 friends and the bride only has 10? Or what if you need a charismatic boss to give a speech, but you recently quit your job? In Japan, you don’t…

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Why Is Japanese Anime So Incredibly Addictive? (The Secret Behind the Screen)

Beyond “Cartoons for Kids” If you look around Los Angeles today, Japanese anime is absolutely everywhere. From giant billboards on Sunset Boulevard to teenagers wearing Demon Slayer or Jujutsu Kaisen shirts at the mall, it has completely conquered global pop culture. But why is Japanese animation so uniquely captivating compared to Western shows? The biggest difference is the target audience. Historically, American cartoons were strictly designed for young children, focusing on simple comedy or moral lessons. In Japan, however, anime has always been respected as a serious medium for all ages. Creators are not afraid to tackle deep, complex, and…

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[ Interview ] Yuriyan Retriever – Comedian | Netflix Is A Joke Presents: Yuriyan Retriever at Laugh Factory is coming up!

“It all started with coming here to chase my dream of forming a band with Americans, touring the world, and becoming a rock star.” Atsushi Nakagawa founded AMAZAKE CO. in Los Angeles in April 2019. He is the creator of the “Amazake Latte,” which has gained popularity at Farmers Markets in Torrance and Hollywood. How did his dream evolve? We took a closer look at his life.

View More [ Interview ] Yuriyan Retriever – Comedian | Netflix Is A Joke Presents: Yuriyan Retriever at Laugh Factory is coming up!

【NOW HIRING】 Onigiri Sun – Store Manager

Opening a 2nd DTLA location this summer! We are seeking Store Manager candidates. If you are interested in restaurant management and want to spread our new onigiri concept in the US, join us! Part-time staff also welcome. Onigiri Sun Contact: Murata Email: satoru.murata@kintetsu.com Phone: 310-349-7792 Please apply via email. Website: https://onigirisun.com/

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What Do Japanese Kids Do After School? (The “Naraigoto” Culture)

The Busy Life of a Japanese Child In the United States, after-school activities are usually dominated by seasonal sports like AYSO soccer, Little League baseball, or casual gymnastics. But in Japan, kids are remarkably busy all year round with “Naraigoto” (extracurricular lessons). It is incredibly common for elementary school students to attend different specialized classes three to five days a week! While popular global sports like swimming, soccer, and baseball are always at the top of the list, the Japanese after-school industry includes fascinating traditional and modern subjects that you rarely see in a standard American neighborhood. Training the Brain:…

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Why Don’t Japanese People Have Middle Names? (The Koseki Law)

The Missing Name In the United States, having a middle name is entirely standard. Whether it is John Fitzgerald Kennedy or just a family name passed down to honor a grandfather, the middle name is a crucial part of personal identity. But if you look at a Japanese passport or a driver’s license, you will notice that the space between the family name and the given name is always empty. In Japan, middle names simply do not exist. Even if a Japanese person living in LA wanted to officially give their child a middle name, the Japanese government would completely…

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Discover the JINS Airframe Series 

.  Lightweight Comfort That Keeps Winning Fans ngs The JINS Airframe series has sold over 26 million pairs in Japan.  Since its debut in 2009, it has continued to evolve with a focus on lightweight design and everyday comfort, earning strong support across the country.  New “Zero-Gravity Balance” Design  In the latest model, a newly designed “Zero-Gravity Balance” system has been introduced. By distributing the weight of the lenses more evenly, it delivers a natural, comfortable fit the moment you put them on.  The design also reduces pressure on the nose, making it comfortable to wear even for long periods.  In addition, medical-grade materials are used…

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What Do “Itadakimasu” and “Gochisosama” Actually Mean? (The Words of Gratitude)

Receiving the Gift of Life Before taking the first bite of a meal, Japanese people seamlessly clasp their hands together and say “Itadakimasu.” It is often loosely translated as the French “Bon Appétit” or “Let’s eat,” but the true meaning is far more profound. The word literally translates to “I humbly receive.” Rooted deeply in Buddhist and Shinto animism, it is a direct expression of gratitude toward the plants and animals that sacrificed their lives to become your food. You are acknowledging that to sustain your own life, you are humbly receiving the life energy of the ingredients in front…

View More What Do “Itadakimasu” and “Gochisosama” Actually Mean? (The Words of Gratitude)

Why Is Shopping in Japan So Much Easier? (The Beautifully Simple Tax System)

The American Tax Nightmare Shopping in the United States requires advanced math skills. If you buy a shirt in Los Angeles, the sales tax is 9.5%. But if you drive 10 minutes to a neighboring city like Santa Monica, it jumps to 10.25%. Because local cities and counties set their own tax rates, you never truly know how much something will cost until the cashier rings it up. In Japan, however, the “Shohizei” (Consumption Tax) is unified across the entire country. Whether you are buying a souvenir in snowy Hokkaido or a t-shirt in tropical Okinawa, the standard consumption tax…

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[Japanese Interviews: Life in LA] Kent Hayashi : The Challenge of Global Sports Agent — Soccer Gave Me My Life — Passing It On to the Next Generation

“It all started with coming here to chase my dream of forming a band with Americans, touring the world, and becoming a rock star.” Atsushi Nakagawa founded AMAZAKE CO. in Los Angeles in April 2019. He is the creator of the “Amazake Latte,” which has gained popularity at Farmers Markets in Torrance and Hollywood. How did his dream evolve? We took a closer look at his life.

View More [Japanese Interviews: Life in LA] Kent Hayashi : The Challenge of Global Sports Agent — Soccer Gave Me My Life — Passing It On to the Next Generation

Why Is the World Suddenly Obsessed With J-Pop? (The Anime Music Pipeline)

The Global Billboard Invasion For decades, Western pop and recently K-Pop have completely dominated the global music charts. But over the past few years, a massive cultural shift has occurred. Japanese artists like YOASOBI, Kenshi Yonezu, and Ado are racking up hundreds of millions of streams worldwide, completely shattering language barriers and consistently hitting the top of the global Billboard charts. You can now hear upbeat Japanese songs blasting from car stereos in Los Angeles or playing in cafes in Europe. Why is Japanese pop music (J-Pop) suddenly exploding in international popularity? The Anime Streaming Golden Age The biggest driver…

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