For years, BE:FIRST has been one of the most talked-about boy groups to come out of Japan’s BMSG label. However, on July 1, 2026, they did something that pushed them into an entirely new spotlight: they performed the brand-new song “Missing” on national television for the very first time, on the same night they covered a beloved Japanese summer classic.This BE:FIRST Missing performance instantly became one of the night’s biggest talking points.
Quick Answer: At the 2026 FNS Music Festival Summer (FNS Kayousai), the BE:FIRST Missing premiere came at the 2026 FNS Music Festival Summer, where they also performed Keisuke Kuwata’s 2001 hit “Nami Nori Johnny” (Surfin’ Johnny) as part of the opening summer medley.
BE:FIRST Covers Kuwata’s “Nami Nori Johnny”
The show aired live on Fuji TV on July 1, 2026, from 6:30 p.m. The night opened with a “Strongest Summer Song Chorus Medley,” where today’s biggest acts covered classic Japanese summer anthems. BE:FIRST was chosen to perform “Nami Nori Johnny,” a 2001 solo hit by Keisuke Kuwata, the legendary frontman of Southern All Stars (often called Japan’s answer to The Beatles or The Beach Boys in terms of cultural weight).
BE:FIRST announced the lineup on their official X account, writing that the medley would feature “Nami Nori Johnny” and that “Missing” would get its first-ever TV performance later that night.
BE:FIRST Missing Makes Its TV Debut

Here is why this matters. For a group like BE:FIRST, an FNS slot is a huge stage. Two things happened at once:
・A cover of a national classic (“Nami Nori Johnny”), which connects them to older generations of Japanese music fans.
・A TV premiere of their own new single (“Missing”), aimed squarely at their global fanbase.
Doing both in one night is a power move that very few groups get to make.
Why BE:FIRST’s FNS Performance Matters

So why did fans light up the moment the setlist dropped? Covering Keisuke Kuwata is no small thing in Japan. His songs carry decades of summer nostalgia, and handing one to a young group like BE:FIRST signals real industry respect. At the same time, international fans were refreshing their feeds for the “Missing” premiere. The result was a rare moment where longtime J-pop listeners and global BE:FIRST fans were watching the exact same screen for completely different reasons.
Fun Fact: A Summer Classic That Raised a Generation

Fun Fact: Did you know? “Nami Nori Johnny” (literally “Wave-Riding Johnny”) was released by Keisuke Kuwata in 2001 and is still one of Japan’s most recognizable summer songs.
For many Gen Z Japanese, it is the kind of song they grew up hearing from the back seat of the car, played by their parents on summer drives long before they understood the words. That is exactly why BE:FIRST covering it hits so hard: the group is young, but the song lives in the childhood memories of an entire generation.
To put their own spin on a track their parents loved, then debut “Missing” minutes later, made the night a perfect bridge between Japan’s musical past and its future.
BE:FIRST “Missing” FAQ

What is BE:FIRST’s new song “Missing”?
“Missing” is a new song by BE:FIRST that received its first-ever television performance at the 2026 FNS Music Festival Summer on July 1, 2026.
What song did BE:FIRST cover at FNS 2026?
As part of the opening “Strongest Summer Song Chorus Medley,” BE:FIRST covered “Nami Nori Johnny” (Surfin’ Johnny), a 2001 hit by Keisuke Kuwata.
Who is Keisuke Kuwata?
Keisuke Kuwata is the frontman of Southern All Stars, one of Japan’s most iconic rock bands. His solo song “Nami Nori Johnny” is considered a Japanese summer classic.
Where can I watch the FNS 2026 performance?
The 2026 FNS Music Festival Summer aired live on Fuji TV and was streamed in real time on TVer in Japan. Availability outside Japan may vary.
As a Gen Z Japanese myself, hearing BE:FIRST take on a song my parents played on every summer drive genuinely gave me chills.
Japan Now! is our daily series bringing you the trends, news, and cultural moments happening in Japan right now. For anyone curious about Japan, check back every day to stay in the know. You never know when it might come in handy on your next trip!
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