Free Samples! Taste Japan’s Premium Niigata Rice

Last updated: January 26, 2026

Japan’s Premier Niigata Rice Promotion

Elevate Your Everyday Meals with Premium Rice!

Niigata Prefecture is known as Japan’s premier rice-producing region, boasting the highest rice cultivation area and harvest yields in the country. The “Japan’s Premier Niigata Rice Promotion” is an event where you can see, taste, and choose Niigata rice for yourself. We invite you to visit participating stores during the event period to taste the difference.

Niigata’s rich natural environment, the fertile soil brought by the Shinano and Agano Rivers, and the distinct temperature variations create rice with superior grain quality, sweetness, and aroma. This promotion introduces the deep appeal of Niigata rice through in-store tastings and online sales.

◯ Koshibuki

Characterized by a glossy appearance when cooked and a light, clean flavor. Its versatility makes it excellent for blending, earning it popularity not only for households but also in professional culinary settings.

◯ Mizuho no Kagayaki

Developed as a new superior variety following Niigata’s representative “Koshihikari.” It features large grains with a fluffy and chewy (mochi-mochi) texture.

Free Samples Available!

In-Store Promotion Schedule (Tastings Available)

[Week 1] Jan 16 (Fri) – Jan 18 (Sun)

TOKYO CENTRAL Gardena
1740 Artesia Blvd, Gardena, CA 90248

OSAKA Marketplace Fremont
46881 Warm Springs Blvd, Fremont, CA 94539

[Week 2] Jan 23 (Fri) – Jan 25 (Sun)

TOKYO CENTRAL Irvine
14120 Culver Dr, Irvine, CA 92604

OSAKA Marketplace Foster City
919 Edgewater Blvd, Foster City, CA 94404

Online Promotion Sales Start in Late January!

The variety “Shinnosuke“ is scheduled to be available on Amazon.com. Even if you cannot visit a store, you can enjoy the delicious taste of Niigata rice at home.

■Shinnnsulke

Large grains with a beautiful gloss, offering a rich sweetness and depth of flavor. Compared to other varieties, each grain has a firm elasticity while maintaining a pleasant stickiness.