Celebrate Hinamatsuri with Authentic “Chirashi Sushi”! Make It Easy & Delicious with Kikkoman’s Renewed Rice Vinegar

Last updated: March 20, 2026

Kikkoman

Renewed Rice Vinegar!

March 3rd is Girls’ Day!
Spring is just around the corner, and in Japan, March 3rd is celebrated as “Hinamatsuri” (Girls’ Day). Families gather to pray for the health and happiness of young girls. The centerpiece of this celebration? The colorful and festive “Chirashi Sushi” (Scattered Sushi).

The Secret to Perfect Sushi Rice
Topped with shrimp, salmon roe, and egg, Chirashi Sushi looks like a jewelry box. But the most important part is the flavor of the rice. Don’t worry about complicated recipes! With Kikkoman’s “Seasoned Rice Vinegar” (Orange Label), you can make authentic sushi rice just by mixing it into hot steamed rice. No extra sugar or salt needed.

Renewed for a Mellow Taste
Kikkoman’s Rice Vinegar series has been renewed! By using Sticky Rice (Mochigome) as a key ingredient, the vinegar now has a mellower, richer, and more fragrant flavor than ever before.

Pick Your Bottle
🟢 Rice Vinegar (Green): The “Versatile Chef.” A plain vinegar with a mild natural sweetness. Ideal for making healthy salad dressings, marinades, and Japanese Sunomono (vinegared dishes).

🟠 Seasoned Rice Vinegar (Orange): The “Sushi Expert.” Perfect for Chirashi Sushi and Temaki (Hand Rolls). Just mix and serve!

Visit your local Japanese supermarket today and pick up a bottle to make your Hinamatsuri celebration extra special!

KIKKOMAN SALES USA, INC.

LEARN MORE JAPAN Fun Facts
Now that you are ready to make delicious Sushi for Hinamatsuri, let’s learn some fun trivia about these traditions!

1. The Mystery of the Dolls March 3rd is for celebrating, but be careful! There is a scary superstition if you don’t put the dolls away immediately after the festival.
👉 Read: “Why Do Japanese Families Hide These Beautiful Dolls Immediately? (The ‘Hina Matsuri’ Mystery)”

Why Do Japanese Families Hide These Beautiful Dolls Immediately? (The “Hina Matsuri” Mystery)

2. The History of Sushi You are making elegant sushi at home, but did you know that in the Edo period, sushi was actually wild “Fast Food” for construction workers? And it was huge!
👉 Read: “Why Was Ancient Sushi the Size of a Fist? (The ‘Fast Food’ Origin)”