Timeless Appeal: Introducing the All-New “NEW CLASSIC” Collection|JINS

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 New Arrivals Inspired by Quartz ✨

The NEW CLASSIC collection is a collection of 9 iconic eyewear shapes reimagined with a modern twist.

There is a quartz crystal motif that is carried throughout the frames symbolizing JINS goal have steady, timeless presence across every era. You’ll find this motif in the rivets, hinges, and nose pads.

Each of the 9 shapes has an engraved number inside the temple (ex. “No. 01”) and each shape comes in 2 optical frame colors and a sunglasses model. There are 27 total styles.

Here is a quick look at 3 standout designs from the collection ✨

The front is covered with a titanium rim, which is then shaved down along its outer diameter to sculpt the final, beautiful shape. It is a design that truly highlights the minimalist aesthetic of subtraction. 

A trend that has grown increasingly popular in recent years.

Slim and sharp from the front, yet voluminous and three-dimensional from the side, giving you a dynamic look from every angle.

An elegant frame that beautifully merges acetate and metal.

Engineered for ultimate lightness, it features a hidden back rim to ensure a stable, secure, and incredibly comfortable fit. 

The frames feel very premium with acetate and beta titanium materials, meticulously crafted to our standards.  

The latest addition to the collection, No. 07-09, are also made in Japan. These were released on June 4th while No.01-06 were released December 2025.  
 
👉 Explore the full collection on our website! 


JINS Abbot Kinney

1227 Abbot Kinney Bl. Venice CA 90291
Hours: 11:00 AM – 7:00 PM
https://us.jins.com/pages/abbot-kinney

Store Locations in California:
📍The Shops at Santa Anita (Arcadia, CA)
📍Del Amo Fashion Center (Torrance, CA)
📍Westfield Fashion Center (Sherman Oaks, CA)
📍1227 Abbot Kinney Blvd (Venice, CA)


LEARN MORE JAPAN
Fun Facts Now that you are ready to upgrade your style with JINS, let’s learn some fun trivia about Japan’s unique eyewear culture!

1. The 30-Minute Miracle
Did you know that buying glasses in Japan is as easy as buying a T-shirt? Brands like JINS revolutionized the industry, allowing you to get custom prescription glasses in just 30 minutes while you grab a coffee.
👉 Read:”Why Can You Get Prescription Glasses in 30 Minutes? (The ‘Fast Eyewear’ Miracle)”

2. The 30-Minute Miracle
Eyewear is such a huge fashion item in Japan that people with perfect 20/20 vision buy them just for the “Small Face” effect. Some even pop the lenses out completely so they don’t ruin their selfies or hit their fake eyelashes!
👉 Read: “Why Do Japanese People Wear Glasses with No Lenses? (The ‘Date-Megane’ Trend)”

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