Author: Hiratsuka

. 　Theme: 90’s RETRO — Nostalgia, Reimagined for Today. This season, JINS reinterprets the retro vibes of the ’90s with a modern twist. By pairing classic staples like pastels, plaids, and crisp shirts with sophisticated eyewear, we’re introducing a “now” look that feels refreshingly nostalgic. ✨ Elevate Your 90’s Style with the Right Frames The key to completing this season’s look lies in our meticulously crafted frames. For instance, pair a pastel pink knit with semi-rimless frames to achieve that perfect “nerdy-chic” girl aesthetic. For a vibrant, color-blocked preppy style in green and blues, we recommend our matte black single-bridge frames. The sharp…

. 　Lightweight Comfort That Keeps Winning Fans ngs The JINS Airframe series has sold over 26 million pairs in Japan.  Since its debut in 2009, it has continued to evolve with a focus on lightweight design and everyday comfort, earning strong support across the country.  New “Zero-Gravity Balance” Design  In the latest model, a newly designed “Zero-Gravity Balance” system has been introduced. By distributing the weight of the lenses more evenly, it delivers a natural, comfortable fit the moment you put them on.  The design also reduces pressure on the nose, making it comfortable to wear even for long periods.  In addition, medical-grade materials are used…

. 　Celebration of Shochu: Premium Brands & Exquisite Pairings by Ise-Shima  Join us on Friday, April 17th, for “Shochu Fiesta,” an event designed for everyone from shochu beginners to seasoned enthusiasts!  The event will be held at Ise-Shima Restaurant, located within the Miyako Hybrid Hotel in Torrance. Enjoy an impressive lineup of premium shochu, including popular brands like Iichiko, Nikaido, and Nankai Shochu. Best of all, guests can enjoy unlimited shochu tastings throughout the evening.  Savor Ise-Shima’s signature appetizers, such as yakitori, are perfectly paired to complement the spirits. Gather your friends and colleagues for a vibrant and flavorful night out!   Event Details ・Date &…

. 　“Channel Oishii” launches March 25 in the U.S. and Canada  A new specialty channel featuring popular Japanese food-themed programs, Channel Oishii, is launching in the U.S. and Canada on March 25.  Available through a free ad-supported streaming service (FAST), the channel offers a new way for viewers in North America to enjoy Japanese food and lifestyle content at no cost.  Channel Oishii will stream a curated lineup of food-related programs produced by commercial broadcasters across Japan, available 24 hours a day. In addition to the live channel format, the service also supports on-demand viewing, making it easy to watch favorite shows anytime.  The channel will be available…

. 　Find the perfect pair for your summer outings JINS summer sunglasses collection, “Magnify Summer” As the sun gets stronger in the coming months, it might be a good time to refresh your sunglasses. JINS is currently offering its summer sunglasses collection, “Magnify Summer.” The lineup features a wide range of styles, from lightweight frames to trendy designs, making it easy to find a pair that suits your look. The lenses provide 99.9% UV protection, helping keep your eyes comfortable even on bright, sunny days. Some models include photochromic lenses that adjust to sunlight, while others feature ultralight frames designed for…