ATT.JAPAN × JapanUp! magazine
September 2021 (vol. 167)
Great cuisine and great sake are the draws of Niigata Prefecture and the Shonai area of Yamagata Prefecture. Why not explore the rich food culture and the history that cultivated that culture?
The secret behind their delectable taste
Rice
As the nation’s foremost rice grower, the area takes pride in its tradition of producing quality rice. Enjoy comparing the flavors of the different growers.
Sake
As the nation’s foremost rice grower, the area takes pride in its tradition of producing quality rice. Enjoy comparing the flavors of the different growers.
Soba Culture and Noodle Culture
The Niigata and Shonai areas are well known for their delicious soba and ramen noodles, which are deeply rooted in their history, climate and cultures.
SAKE TRIP
The panoramic windows of the sightseeing train, “Echigo TOKImeki Resort SETSUGEKKA,” look out to the mountains and ocean at the same time.
(Route: Joetsu-Myoko Sta. on the Myoko Haneuma Line (via Myoko-Kogen) – Itoigawa Sta. on the Nihonkai Hisui Line)“Koshino Shu*Kura” is a sake-themed train with a tasting corner devoted to local Niigata sake (charged).
“KAIRI” is a new type of tourist train which offers local Niigata and Shonai dishes amid unfolding scenes of the Japan Sea. (Service begins in October between Niigata and Sakata)
Ponshukan Echigo Yuzawa Station Shop
This tasting shop offers almost 100 varieties of local sake. Fill your cup from the innovative vending machines! (5 cups for 500 yen)
Access: Inside Echigo-Yuzawa Sta.
Sake Bar Ayatsuru at Tsuruoka Food Culture Market FOODEVER
Explore Tsuruoka, a UNESCO Creative City of Gastronomy, and discover the taste of the 18 varieties of sake from the Shonai region.
Access: Tsuruoka Sta. → 2 min on foot
ACTIVITIES
Sado City: Tarai-bune Boat Ride
Tarai-bune, wooden washtub boats, were devised to collect seaweed, abalone, and turban shells from the rocky and narrow coves along the Ogi coast. These boats are safe enough for novices to steer.
*Prices vary depending on boat operators.
Jiko-ji Temple in Gosen City
The temple serves shojin-ryori (Buddhist vegetarian cuisine), including sesame tofu with gingko nuts and a clear soup with lotus root dumplings. Visitors can try zazen (zen meditation) and shakyo (hand-copying of sutras) before the meal.
Access: Gosen Sta. on the Ban-etsu West Line → 10 min by bus → old Muramatsu Sta. → 15 min by taxi
In Tsuruoka City, Yamagata, walk along the cedar-lined path of Mt. Haguro in pilgrim’s robes
Stroll around in the traditional white garb of an ascetic and absorb the power of nature. Clothing rental, 5,000 yen per person (tax included).
Access: Tsuruoka Sta. → 50 min by bus → Mt. Haguro-sancho (peak)
ART
Kiyotsu Gorge
One of the three major gorges in Japan. Pieces of art are displayed inside the walking tunnel that runs alongside the gorge. At Panoramic Station, the last viewpoint, the walk culminates into a mesmerizing reflection of the gorge on water surface. The best season for viewing the autumn foliage is from the end of October to early November.
Access: Echigo-Yuzawa Sta. → 25 min by express bus bound for Morimiyanohara → Kiyotsu Gorge Entrance bus stop → 30 min on foot
Gift for Frozen Village / Echigo Tsumari Art Field
The multi colors of the “Snow fireworks” light up the night sky while dotting their glows on the snow white fields below. Access: Tokamachi Sta.
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The magazine att.JAPAN is for non-Japanese visiting from overseas and those residing in Japan. This quarterly magazine written in English, Mandarin, and Korean offers a wide range of information about Japan—from travel and sightseeing to various aspects of traditional culture and the latest trends. The magazine is distributed at major airports, hotels, and tourist information centers throughout Japan.
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