Last updated: February 5, 2026
The Number of Death
While it is not in every building, in some older hospitals or hotels, you might occasionally notice that the button for the 4th floor is missing in the elevator. Why? It is because of “Tetraphobia.” In Japanese, the number 4 is pronounced “Shi,” which sounds exactly like the word for “Death” (死). It is considered extremely unlucky.

Nine is Also Bad
4 isn’t the only villain. The number 9 is pronounced “Ku,” which sounds like “Suffering” or “Agony” (苦). Therefore, room numbers like “42” (Shini = To die) or “49” (Shiku = Pain and suffering) are often skipped in hospitals and apartment buildings to avoid bad luck for the residents.

Gift Giving Taboo
This superstition affects gift-giving too. Never give a wedding gift in a set of four (like 4 plates or 4 glasses). It implies you want the couple to “die.” Always go for sets of 3, 5, or pairs. Also, avoid giving Combs as gifts. Comb is “Kushi” (Ku + Shi), combining Suffering and Death. It’s a double curse!
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