Why Do Only Women Give Chocolates on Valentine’s Day? (The Reverse Rule)

Men Don’t Give Flowers
In the US, Valentine’s Day is when men give flowers or dinner to women. In Japan, the roles are completely reversed. On February 14th, only women give chocolates to men. Men do nothing but receive. If you are a guy expecting to buy flowers, stop! You will confuse everyone.

Giri vs. Honmei
There are two types of chocolates. “Honmei-choco” (True Love Chocolate) is expensive or homemade, given to a partner or crush. But there is also “Giri-choco” (Obligation Chocolate), given to male bosses and coworkers just to be polite. Thankfully, the “Giri” custom is fading recently, but don’t be surprised if a female friend gives you a cheap chocolate bar—it’s just friendship!

The Revenge of “White Day”
Don’t get too excited, guys. You are not off the hook. Exactly one month later, on March 14th, Japan celebrates “White Day.” This is when men must return the favor. The unwritten rule is “Sanbai-gaeshi” (Triple Return): you are expected to give a gift worth three times the value of what you received. It’s a high-stakes game!

JapanUp! magazine

Why Do Only Women Give Chocolates on Valentine’s Day? (The Reverse Rule)

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