In early February, Japan celebrates “Setsubun” (the day before spring). Traditionally, people throw roasted soybeans out the front door shouting “Oni wa Soto! Fuku wa Uchi!” (Devils out! Luck in!). It’s a fun event where fathers often wear demon masks and let their kids throw beans at them to drive away bad spirits.

However, the strangest custom is the “Eho-maki” (Lucky Direction Sushi Roll). On this night, families eat a giant, uncut sushi roll while facing that year’s “lucky direction” (determined by the zodiac). The rule? You must be completely silent until you finish the whole roll.

Why not cut the sushi? Because “cutting” implies “cutting ties” with good luck. You have to eat it like a burrito. If you see people in convenience stores or restaurants staring at a compass app and eating silently in February, don’t be scared—they are just wishing for happiness!
Sponsored Link
The Next February Surprise (Related Article)
Setsubun is on February 3rd. Once you finish your silent sushi and chase the demons away, get ready for the next unique tradition just 10 days later.
👉 Why do men do nothing on Feb 14th? Check out our article: “Why Do Only Women Give Chocolates on Valentine’s Day?” to learn the reverse rules of Japanese love!
Where to Buy Eho-maki? (Related Article)
You don’t need to go to a fancy sushi restaurant to join this event. You can easily buy “Eho-maki” at any convenience store (Konbini) in early February! And while you are at the Konbini, don’t miss another legendary item that Anthony Bourdain loved.
👉 The best $2 gourmet experience in Japan! Check out our article: “Why Anthony Bourdain Loved It: The Cult of the Japanese Convenience Store Egg Sandwich”
.
.
Related Articles
Pick Up
- Don’t Miss Kimukatsu’s Deluxe Combo Box!
- Why Are Japanese Diners Fishing Inside the Restauran...
- Shin-Sen-Gumi Yakitori Opening Soon in Little Tokyo!
- What Is the Japanese Secret to a Long Life? (The 84-...
- The Great Condiment Mystery: Why Doesn’t Japan...
- Enjoy Premium Seasonal Ingredients from Japan at IZA...
- Why Do Japanese People Put Noodles Inside Their Brea...
- The Greatest Sushi Misunderstanding: Are You Really ...
- A Great Choice Even for Those on a Diet – Heal...
- Celebrate Mother’s Day with a Special Plate from MIDOH!
- See more Fun Facts articles >
Latest Articles
- Older Than America: Why Does Japan Have the World...
- The Lazy Man’s Onsen: Why “Ashiyu”...
- The Small Mounds of Salt: What is “Mori-shio...
- The Silent Language: Mastering the Art of the Japane...
- The Garbage Gauntlet: Why Is Taking Out the Trash So...
- More Than a Stamp Rally: The Spiritual Art of “...
- The Red Symbol of Love: Why Are Carnations the Only ...
- The “Kawaii” Glow vs. The Glam Contour: ...
- The Empty Orchestra: Why Did the Inventor of Karaoke...
- 👓 JINS 2026 Summer Collection: “Wearable Eyew...
- See all articles >




















