The Spring SweetnessIn March, as the weather slowly starts to warm up, Japanese families and couples flock to the countryside for a favorite seasonal activity: “Ichigo-gari” (Strawberry Picking). But it is very different from picking wild berries in a forest. The High-Tech GreenhousesJapanese agriculture is famous for producing giant, perfectly shaped, incredibly sweet fruits. Strawberry picking happens inside massive, climate-controlled greenhouses. The strawberry vines are often elevated to waist-height, meaning you don’t even have to bend down to pick them. It is a clean, premium experience. The All-You-Can-Eat ChallengeFor an entrance fee of around $15 to $20, you get 30…
View More Why Do Japanese People Put Condensed Milk on Strawberries? (The Spring Tradition)All Articles
What Is the Secret Folder Passed Around Japanese Offices in March? (The “Shikishi” Culture)
The Month of GoodbyesAs we learned before, March is the end of the fiscal year in Japan, meaning it is the season of graduations, company transfers, and farewell parties. During this emotional month, you will notice a highly secretive operation happening inside Japanese offices and schools. The Secret OperationA plain manila folder will be secretly passed from desk to desk. Employees will whisper, “Don’t let the boss see this!” Inside the folder is a “Shikishi”—a square piece of hard cardboard with a gold border, specifically designed for writing messages. The Group Message BoardThis is the Japanese tradition of “Yosegaki” (Group…
View More What Is the Secret Folder Passed Around Japanese Offices in March? (The “Shikishi” Culture)What Happens to Japanese Shrines in Summer? (The “Omatsuri” Magic)
The Summer TransformationIn summer, quiet local shrines and parks across Japan transform into chaotic, glowing wonderlands. Red paper lanterns are hung everywhere, and the sound of Taiko drums echoes through the night. This is the “Omatsuri” (Summer Festival), an ancient ritual to celebrate the season and honor the gods. Yatai HeavenThe best part of the festival is the “Yatai” (food stalls). You can walk around eating fresh Takoyaki (octopus balls), Yakisoba (fried noodles), and sweet candy apples. Because it is so hot, everyone cools down with “Kakigori” (shaved ice) soaked in colorful, neon syrups. Games and YukataIt is not just…
View More What Happens to Japanese Shrines in Summer? (The “Omatsuri” Magic)Why Do Authentic Kimonos Cost as Much as a Car? (The Masterpiece You Can Wear)
Not Just a CostumeWhen foreigners visit Kyoto, they often rent a cheap, printed Kimono for $30 to take photos. It is fun, but it is basically a costume. If you touch a Real Kimono made for a formal occasion like a wedding or a coming-of-age ceremony, you will realize it is a completely different world. The Price of a Luxury CarAn authentic, high-end silk Kimono can easily cost $10,000 to $50,000 (or more!). It is literally the price of a luxury car. Why is it so expensive? Because there are no machines involved. Everything is done by human hands. The…
View More Why Do Authentic Kimonos Cost as Much as a Car? (The Masterpiece You Can Wear)What Is the Secret Logo on the Samurai’s Armor? (The “Kamon” Culture)
The Video Game LogosIf you have ever played video games like Ghost of Tsushima or watched the show Shogun, you have definitely seen them. Those striking, minimalist circular logos painted on the flags and armor of samurai warriors. Those are called “Kamon” (Family Crests). Japan’s Ancient BrandingLong before modern corporate logos existed, Japanese families used Kamon to identify themselves on the battlefield. But they weren’t just for samurai. Over centuries, almost every single family in Japan—including farmers and merchants—adopted their own Kamon. There are over 20,000 different designs! Inspired by NatureUnlike European family crests (which often feature lions or swords),…
View More What Is the Secret Logo on the Samurai’s Armor? (The “Kamon” Culture)Why Do Japanese Kids Buy Bugs at Department Stores? (The Beetle Obsession)
Pets, Not PestsIn the US, if you see a giant black bug, you probably scream and grab a shoe. Bugs are not popular pets. But in Japan, big, shiny, hard-shelled bugs are the ultimate summer obsession for children. They are considered cool, like tiny armored superheroes. The Kings of the ForestThe two most popular superstars are “Kabutomushi” (Rhinoceros Beetles) with their giant horns, and “Kuwagata” (Stag Beetles) with their sharp pincers. In the countryside, kids wake up at 5:00 AM, go into the dark forest, and put honey on tree trunks to catch them in the wild. The Luxury Bug…
View More Why Do Japanese Kids Buy Bugs at Department Stores? (The Beetle Obsession)Why Do Japanese Students Travel Together Before Graduating? (The “Shugaku-Ryoko” Tradition)
The Ultimate School MemoryIf you watch Japanese anime or dramas, you will often see a special episode where the whole class goes on a big trip, staying in hotels and exploring a new city. This is called “Shugaku-Ryoko” (School Excursion), and it is the most anticipated event of a Japanese student’s life. The Standard DestinationsUsually held in the final year of junior high or high school, the school organizes a multi-day trip for the entire grade. The most classic destinations are historic cities like Kyoto and Nara to learn about traditional culture, or Tokyo to visit Disneyland! Some lucky high…
View More Why Do Japanese Students Travel Together Before Graduating? (The “Shugaku-Ryoko” Tradition)Why Are Japanese Convenience Stores Like Mini-Cities? (The “Konbini” Magic)
More Than Just SnacksIn the US, a convenience store is usually attached to a gas station where you buy chips, soda, or lottery tickets. In Japan, a “Konbini” (like 7-Eleven, Lawson, or FamilyMart) is a vital lifeline. It is basically a restaurant, a bank, a post office, and a city hall packed into one tiny, bright room. The Ultimate Multitasking HubWhat can you do there? You can pay your gas and electricity bills at the register. You can ship a heavy package to your friend. You can buy concert tickets from a terminal. If you link your ID card, the…
View More Why Are Japanese Convenience Stores Like Mini-Cities? (The “Konbini” Magic)Where Does the Snow Meet the Sea? (The Magical Coast of Hokkaido)
The Viral Winter IllusionScroll through Japanese Instagram in winter, and you might stumble upon a breathtaking, surreal video. A pure white landscape extends perfectly onto a sandy beach, right up to the crashing ocean waves. It looks like a CGI movie scene, but it is real. The “Shirahama” PhenomenonThis is a magical winter phenomenon seen in the northernmost island of Japan, Hokkaido (such as the beautiful Shirahama Coast areas). While “Shirahama” usually translates to “White Sand Beach” in summer, during the harsh winter, it literally becomes a beach made of pure white snow! The Impossible ContrastWhy is this so special?…
View More Where Does the Snow Meet the Sea? (The Magical Coast of Hokkaido)Why Are Japanese Youth Obsessed with Sweating? (The “Sauna Boom”)
Not Just for GrandpasIn the past, saunas in Japan were seen as a place exclusively for tired middle-aged businessmen. But over the last 10 years, a massive “Sauna Boom” has exploded among young people, especially men in their 20s and 30s. It has evolved from a middle-aged habit into a trendy, subculture lifestyle. The Magic Word: “Totonou”The ultimate goal of this boom is to achieve a state called “Totonou” (to be arranged, or to be in tune). It is a euphoric, trance-like state you reach by repeating a cycle: Hot Sauna ➔ Freezing Cold Bath ➔ Resting in the fresh…
View More Why Are Japanese Youth Obsessed with Sweating? (The “Sauna Boom”)Would you like to take part in a clinical study?
Altasciences LA, a clinical research organization based in Cypress in Southern California, is currently recruiting Japanese men and women aged 18 or older to take part in clinical trials. By joining a study, you can help support the development of future medications for people in Japan while receiving compensation for your time and travel, in some cases up to around $10,000. Each study has its own schedule and health requirements. In the sections below, you can learn who may qualify and what participation involves, and decide whether taking part in a clinical study is right for you. Participation Compensation: Qualifications:…
View More Would you like to take part in a clinical study?Why Is Everyone’s Underwear Outside? (The Balcony Laundry Culture)
The Balcony ViewIf you look up at Japanese apartment buildings, you will see a very domestic sight: shirts, pants, towels, and blankets hanging on every balcony. In the US, many neighborhoods (HOAs) ban hanging laundry outside because it looks “messy,” and people rely entirely on gas dryers. The Sun-Dried ObsessionSo, do Japanese people not have dryers? Actually, many modern Japanese washing machines have a drying function. But most people refuse to use it. Japanese people are obsessed with “Tenpi-boshi” (Sun-drying). They believe the sun’s UV rays kill bacteria and give clothes a crisp, fresh scent that machines simply cannot replicate.…
View More Why Is Everyone’s Underwear Outside? (The Balcony Laundry Culture)