cold Cup Noodle Hiyashi Nissin cold water instant ramen Japan

Japan Now! Hot Water Is Now BANNED. Japan’s First Cold-Water Cup Noodle Is Here(7/24)

For 55 years, one rule of Cup Noodle has been as fixed as gravity: boil water, pour, wait three minutes. However, as Japan bakes through the hottest week in its recorded history, Nissin has done the unthinkable. The company just released the first Cup Noodle ever to print “hot water prohibited” on the lid. You make Japan’s first cold Cup Noodle with water straight from your refrigerator, and the timing could not be more perfect, or more intentional. Quick Answer: Nissin’s “Hiyashi Cup Noodle” (Chilled Cup Noodle), released nationwide in Japan on July 20 for 285 yen, is the brand’s…

View More Japan Now! Hot Water Is Now BANNED. Japan’s First Cold-Water Cup Noodle Is Here(7/24)
Japan record heat 41.1C Hamamatsu hottest temperature ever

Japan Now! It Happened. Japan Just Tied Its Hottest Temperature Ever Recorded(7/24)

Three weeks ago, we reported that Japan’s weather agency had issued a rare “once in a decade” extreme heat warning. However, the reality that arrived this week has blown past even that forecast. On Thursday, the city of Hamamatsu hit 41.1 degrees Celsius, that is 106 degrees Fahrenheit, tying the highest temperature ever recorded in Japan, while the Tokai region between Tokyo and Osaka has now logged four straight days above 40 degrees, matching the longest such streak in the country’s recorded history. This is the Japan record heat event of a generation, and it is still going. Quick Answer:…

View More Japan Now! It Happened. Japan Just Tied Its Hottest Temperature Ever Recorded(7/24)
bakudan onigiri giant rice ball michi no eki Japan

Japan Now! Japan’s “Bomb” Rice Balls Are Going Viral, and They Live at Highway Rest Stops (7/23)

For decades, American road trip food has meant one thing: gas station snacks you eat out of mild desperation. However, in Japan, the roadside stop is a destination in itself, and this week the internet found its new proof. A photo set of two enormous “bakudan onigiri,” literally “bomb rice balls,” sold at roadside stations in Tokushima and Hokkaido has racked up over 7 million views, under a caption every Japanese driver understood instantly: “This is why I can’t quit michi no eki.” Quick Answer: Bakudan onigiri are oversized rice balls, often bigger than your face, stuffed with premium local…

View More Japan Now! Japan’s “Bomb” Rice Balls Are Going Viral, and They Live at Highway Rest Stops (7/23)
Tatsuya Fujiwara lettuce campaign Japan food waste viral

Japan Now! A Famous Actor’s Face on Your Lettuce? Japan’s Weirdest Grocery Campaign Has a Genius Reason (7/22)

For years, American grocery stores have tried everything to move produce: coupons, recipe cards, the occasional mascot. However, Japan just escalated the game to a place no one saw coming. Since July 21, supermarkets around Tokyo and Osaka have been selling the now-viral Tatsuya Fujiwara lettuce: heads wrapped in plastic film printed with the intensely staring face of one of Japan’s most famous actors. If that name sounds familiar, it should: he played Light Yagami in the live-action Death Note films and starred in the cult classic Battle Royale. And yes, there is a completely serious reason his face is…

View More Japan Now! A Famous Actor’s Face on Your Lettuce? Japan’s Weirdest Grocery Campaign Has a Genius Reason (7/22)
sudachi soba chilled noodles green citrus slices Japan summer

Japan Now! Sudachi Soba Is Trending, Japan’s Prettiest Way to Survive Summer (7/21)

For most Americans, summer noodles mean one thing: a heavy bowl best eaten in air conditioning. However, Japan is currently obsessing over the exact opposite, a dish so light and photogenic it looks like edible stained glass: chilled soba topped with a full spiral of paper-thin green citrus slices. It is called sudachi soba, it is trending on Japanese social media this week, and it might be the most beautiful thing you can do to a bowl of noodles. Quick Answer: Sudachi soba is cold buckwheat soba in chilled dashi broth, covered edge to edge with thin slices of sudachi,…

View More Japan Now! Sudachi Soba Is Trending, Japan’s Prettiest Way to Survive Summer (7/21)
Three Views of Japan Miyajima floating torii Itsukushima

Japan Now! The Three Views of Japan, a 380-Year-Old “Best Scenery” List That Never Changed (7/20)

For decades, travel media has ranked Japan’s most beautiful places, and the lists change every year. However, Japan itself settled this argument nearly four centuries ago. In Japan, July 21 is Three Views of Japan Day, celebrating a scenic ranking written in 1643 that has never been revised: Matsushima, Amanohashidate, and Miyajima. No additions, no updates, no Mt. Fuji. And this year one of the three has extra reason to celebrate. Quick Answer: The Three Views of Japan (Nihon Sankei) are Matsushima in Miyagi, a bay dotted with some 260 pine-covered islands; Amanohashidate in Kyoto, a 3.6-kilometer pine-forested sandbar called…

View More Japan Now! The Three Views of Japan, a 380-Year-Old “Best Scenery” List That Never Changed (7/20)
Doyo no Ushi unagi grilled eel Japan summer tradition

Japan Now! What Is Doyo no Ushi? The Day All of Japan Eats Eel(7/15)

For decades, America has had its seasonal food rituals: turkey in November, pumpkin spice in October, hot dogs on the Fourth. However, Japan has one that outdoes them all in specificity: one calendar-appointed day in late July when the entire country, from centuries-old specialty restaurants to fast food chains and convenience stores, sits down to eat grilled eel. It is called Doyo no Ushi no Hi, and in 2026 it falls on Sunday, July 26. Quick Answer: Doyo no Ushi (the “Ox Day of Doyo”) is the traditional day for eating unagi, Japanese grilled eel, believed to build stamina against…

View More Japan Now! What Is Doyo no Ushi? The Day All of Japan Eats Eel(7/15)
Japanese fireworks festivals hanabi taikai summer night sky Japan

Japan Now! Japan’s Fireworks Season Is 900 Festivals Long (Yes, Nine Hundred)(7/14)

For most Angelenos, fireworks mean exactly one night a year. Consumer fireworks are illegal in the City of Los Angeles, so the Fourth of July show is it: one evening of color, then eleven months of waiting. However, in Japan, fireworks season is just getting started in mid-July, and it will not stop until November. This year roughly 900 fireworks festivals, called hanabi taikai, will light up the country, and a single viral post listing this summer’s schedule has racked up over 3.4 million views. Quick Answer: Japan holds hundreds of major fireworks festivals every summer, with the biggest concentrated…

View More Japan Now! Japan’s Fireworks Season Is 900 Festivals Long (Yes, Nine Hundred)(7/14)
Bon Odori dancers circle yagura Shibuya summer festival Japan

Japan Now! Bon Odori Takes Over Shibuya! The 600-Year-Old Dance in Japan’s Trendiest District (7/13)

For decades, Shibuya has been shorthand for everything new in Japan: the scramble crossing, youth fashion, neon-soaked nightlife. However, on the evening of August 8, the district will do something radically old. The streets around SHIBUYA109 will close to traffic, a wooden yagura tower will rise in the middle of the road, and thousands of people in yukata will dance in circles to songs their great-grandparents knew. This is Bon Odori, and it is one of Japan’s oldest living traditions. Quick Answer: Bon Odori is the traditional circle dance of Obon, Japan’s midsummer festival honoring ancestral spirits. Shibuya Bon Odori…

View More Japan Now! Bon Odori Takes Over Shibuya! The 600-Year-Old Dance in Japan’s Trendiest District (7/13)
Red Brick Sunset 2026 Santa Monica theme Yokohama Red Brick Warehouse

Japan Now! Japan Is Building Its Own Santa Monica, and It Opens August 1 (7/10)

For years, Japanese pop culture fans in America have recreated a little piece of Japan at home, from ramen nights to anime conventions. However, this summer the tables have turned completely: Japan is building a full-scale replica of Santa Monica, palm trees, pier, white sand and all, right on the Yokohama waterfront. It is called Red Brick Sunset 2026, and it might be Japan’s most American event ever. Quick Answer: Red Brick Sunset 2026 runs August 1 to 30 at Yokohama Red Brick Warehouse, one of Japan’s most popular waterfront venues. This year’s theme is Santa Monica, complete with a…

View More Japan Now! Japan Is Building Its Own Santa Monica, and It Opens August 1 (7/10)
Ultraman 60th anniversary Ultraman Day July 10 Japan

Japan Now! Ultraman Turns 60! Japan Celebrates Ultraman Day (7/10)

For sixty years, one silver giant has been saving Earth on Japanese television, decades before superhero universes became Hollywood’s favorite formula. However, most American fans who discovered Ultraman through Netflix’s “Ultraman: Rising” have no idea that in Japan, July 10 is an official holiday for the character, and this year’s is the biggest one ever. The Ultraman 60th anniversary is officially here, and Japan is going all in. Quick Answer: In Japan, July 10 is Ultraman Day, officially recognized by the Japan Anniversary Association. It marks July 10, 1966, when Ultraman first appeared on Japanese TV. In 2026, the franchise…

View More Japan Now! Ultraman Turns 60! Japan Celebrates Ultraman Day (7/10)
Shinzo Abe assassination fourth anniversary memorial Japan

Japan Now! 4 Years Since the Shinzo Abe Assassination, Japan Remembers(7/8)

For decades, Japan has been known as one of the safest countries in the world, a place where political violence felt like a relic of another century. However, July 8 marks the day that assumption was shattered: four years ago today, former Prime Minister Shinzo Abe was assassinated during a campaign speech in Nara, an event that shocked Japan and made headlines around the globe. The Shinzo Abe assassination remains one of the most consequential events in Japan’s modern political history. Quick Answer: July 8, 2026 marks four years since former Prime Minister Shinzo Abe was fatally shot while giving…

View More Japan Now! 4 Years Since the Shinzo Abe Assassination, Japan Remembers(7/8)