Why Is Shopping in Japan So Much Easier? (The Beautifully Simple Tax System)

The Food Tax Shock

But there is a catch! In the US (especially in California), basic groceries like apples and milk are entirely tax-exempt. You only pay tax on hot, prepared food. In Japan, almost everything is taxed, including the raw food you buy at the grocery store to cook at home! However, to ease the burden on citizens, Japan introduced a “reduced tax rate.” Basic groceries and take-out food are taxed at 8%, while eating inside a restaurant or buying alcohol is taxed at the full 10%. It is a slight adjustment, but it is applied exactly the same way everywhere in the country.

The “Tax-Included” Magic

The absolute best part of Japanese shopping is the price tags. Under Japanese law, retail stores are strongly required to display the “Zeikomi” (tax-included) price in large, clear numbers on the tag. If a price tag says a bottle of green tea is 150 yen, you hand the cashier exactly 150 yen. There is no confusing math, no digging for extra pennies, and absolutely no surprises at the register. Between the unified national tax rate and the honest price tags, spending money in Japan is a wonderfully stress-free experience!